English  |  正體中文  |  简体中文  |  Items with full text/Total items : 16335/24215 (67%)
Visitors : 11477729      Online Users : 309
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.nknu.edu.tw/ir/handle/987654321/18183

    題名: 客家「楓之醇本舖」商品包裝之設計創作研究
    Product Packaging Design & Creation: A Case Study on Hakka Pickle Museum
    Authors: 連佳惠
    Jin-Huey Lian
    貢獻者: 姚村雄
    Tsun-Hsiung Yao
    Keywords: 客家文化;文化創意商品;品牌設計;包裝設計
    Hakka Culture;Cultural and Creative Products;Brand Design;Packaging Design
    Date: 2012-08-21
    Issue Date: 2013-01-07 16:40:39 (UTC+8)
    Abstract: 在市場競爭日益加大的情形下,品牌的行銷策略成為現代企業競爭的利器,而在品牌行銷策略中,包裝則扮演著傳播媒體的角色,因此品牌與包裝成為消費者選購商品的關鍵所在。在商業包裝設計中視覺設計是扮演著直接與消費者溝通的角色,所以視覺美感的表現往往是商業包裝設計中最重要的一環。
    企業視覺識別系統基本上是理念識別(Mind Identity,簡稱MI)、活動識別(Behaviour Identity,簡稱BI) 、視覺識別(Visual Identity,簡稱VI)所構成,
    With the increasing market competition, brand marketing strategy has currently become an important weapon. When it comes to brand marketing strategy, packaging has become equivalent to media in competitive results; brand and packaging have become the key determining factors when customers shop. In the field of commercial packaging design, visual design plays a key role in directly communicating product information to customers. Therefore, visual aesthetic performance is often the most significant part in commercial packaging design.

    Most of the visual designs of pickle jar packaging are obsolete and lack eye-catching power. In consideration of this situation, the researcher focused on Hakka Pickle Museum, whose product packaging designs lack integrative visual identity, to analyze the visual design of its products’ packaging and other commercial Hakka foods’ packaging, expecting that the results can serve as the basis of the packaging design improvement.

    The corporate visual identity system consists of mind identity (MI), behavior identity (BI), and visual identity (VI). These three identities work in tandem to propel corporate management and mold the corporate individual image.

    The researcher introduced the visual identity system into the goods produced by Hakka Pickle Museum in order to re-mold the brand image, and then infused the concepts of Hakka culture and local culture into their products. It is expected that these ideas can be used for reference when the manager improves the packaging design in the future, in aiming to strengthen the brand competitiveness.
    Appears in Collections:[視覺設計學系] 博碩士論文

    Files in This Item:

    File SizeFormat

    All items in NKNUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback